The final post in my 10 days of search engine optimisation (SEO) tips is rather new in the search engine world. In fact, it was only announced on the Google Analytics blog on the 9th of April 2010. The speed of your page is officially a factor in Googles rankings. So what does this mean for your site? This means it’s now time for your web designer or SEO expert to take a look at a few factors.
Here are some quick things to take a look at on your website to help your page load faster:
- Reducing the file size of your images
- Using CSS Sprites (This is a process where all frequently used images and icons are put into one image file. e.g. Here’s a Facebook sprite. )
- Placing CSS files in the <head> tags of your document
- Removing and redundant code
- Externalise inline CSS and Javscript
- Using a Content Delivery Network (CDN) (This basically means that your site is deployed across different servers around the world and your sites hosting will be delivered from the server closest to the users geographical location)
There are quite a few other factors that you can take into consideration as well. If you are using Mozilla FireFox you can install Firebug and Yahoo’s YSlow add on to assess your pages performance. If I was in radio I’d have to say something like “There has never been a better time to optimise your website for speed”.