All posts by: Lachlan MacPherson

Lachlan MacPherson has worked with many ASX listed companies to help build their online presence. He has a passion for helping businesses to leverage the power of WordPress and allowing them the freedom to spend more time doing the things they enjoy.

The Sennza team are heading to WordCamp Europe!

At the end of September the Sennza team will be heading to WordCamp Europe which is being held in Sofia, Bulgaria this year. We are super excited to catch up with friends as well as meet some new faces from around the world.

For the past few years we have traveled to the U.S. for WordCamp San Francisco, however this year we’ve decided to mix it up and head to Europe.

Sadly this means we are going to miss WordCamp Sydney which falls on the same date. The organisers are doing an amazing job and it’s shaping up to be an awesome event. If you are in Australia make sure you grab a ticket and head along.

If you are heading to WordCamp Europe from anywhere around the world make sure you come and say G’day to Bronson, Tarei and Lachlan!


image credit: St. Alexander Nevsky Cathedral. Sofia, Bulgaria

Please welcome Tarei King to Sennza

We are excited to introduce the latest member of the Sennza team. Tarei King.

Despite the demand for WordPress work, at Sennza we have chosen to grow the business slowly to ensure that we can keep the quality of our work up to the high standards that we expect of ourself. I can safely say that with the addition of Tarei to the team, this will not only continue but get even better.

Having just completed his first project at Sennza (a website rebuild for an ASX listed client) Tarei has done an amazing job, we are all excited to have him on board as part of the team.

But that’s enough from me, I’ll let Tarei speak for himself about joining the team:

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Don’t use your brand in vain

When designing a website, it’s important that the overall design represents your companies brand. Customers should be able to look at your website and know that it belongs to your company, however there is a difference between representing your brand and over using it.

It’s not uncommon during the design phase of a project for a client to request their brand be more present throughout the design. Often the feedback comes in the form of having the logo symbol or motif repeated across the page. Read More

This entry was posted in Design

Words, Ideas, Clicks, Screens

WICS (Words, Ideas, Clicks, Screens) is a usability score for web software created by Steve Burge from The article compares WordPress, Joomla and Drupal – the big 3 open source content management systems.

Steve scores each task based on 4 criteria:

  1. Words: How many new or unusual words must the user learn?
  2. Ideas: How many new or unusual ideas must the user learn?
  3. Clicks: How many clicks must the user make?
  4. Screens: How many screens must the user visit?


No scoring system is perfect but I like Steve’s approach. It’s worth reading the article, WordPress also does pretty well in the scoring too :)

task management

For the longest time we have being using Basecamp for project management at Sennza. Since last year I have been investigating alternatives as we felt that Basecamp was no longer helping us as much as it once did. After 37 Signals announced their plan to become a one product company it provided the extra incentive I needed to start looking again.

In my search I managed to narrow it down to 2 project management tools that I felt could fill the gaps that basecamp had, they were Asana and Trello. Both are super awesome tools and depending on your workflow either tool could work really well for you.

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Trent Walton of Paravel Inc wrote a great piece on what it means to design and develop a website that can work everywhere in a time of infinite devices.

Like cars designed to perform in extreme heat or on icy roads, websites should be built to face the reality of the web’s inherent variability. In my mind this approach addresses the following from the beginning:

Hostile browsers
Tiny screens
Slow connection speeds
Touch inputs

It’s well worth reading through the full article.

Sennza – 4 Years In

This month Sennza is 4 years old, and every March we take the time to look back to reflect on the last 12 months gone by and celebrate the milestones we’ve reached. All too often it’s easy to forget how far we have come and what we have achieved as we keep moving forward.

As I look over the list of things we’ve done, if I had to sum up the last 12 months in one word it would have to be “Contribution”. We had several projects over the last 12 months that allowed us to create, modify and review numerous WordPress plugins. As a result of these projects we were able to contribute our code back to the community.

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The 2 Features I’d like to see in WordPress 4.0

With 3.9 well underway, coupled with the fact that “features as plugins” need to be ready at the start of release cycle, not during, my mind has started wondering what would make for good additions in WordPress 4.0

As Matt Mullenweg has said previously, 4.0 is just the next version after 3.9 and the version before 4.1, there shouldn’t be anything special about it. However, no matter what you say about it 4.0 is psychologically a big milestone for WordPress and it’s going to receive lots of attention regardless.

Now I must state that this is totally my own wish list, but if I could choose what features would make it into 4.0, I would choose 2, and only 2 features. These are the two I would choose and why:

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