Don’t use your brand in vain

When designing a website, it’s important that the overall design represents your companies brand. Customers should be able to look at your website and know that it belongs to your company, however there is a difference between representing your brand and over using it.

It’s not uncommon during the design phase of a project for a client to request their brand be more present throughout the design. Often the feedback comes in the form of having the logo symbol or motif repeated across the page. Read More

This entry was posted in Design

Why Is Simplicity Good?

Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

- Jony Ive

(From Steve Jobs, by Walter Isaacson)


This entry was posted in Design