People don’t buy WHAT you do, they buy WHY you do it.

I just came across this video on TED and felt compelled to share it. TED is a fantastic resource for inspiring talks from everyone from Bill Gates to Al Gore.

In the presentation Simon Sinek goes on to explain what it is that makes a truly inspiring leader different from everyone else. The main ‘premise’ he states is that most people in their every day lives start with the ‘what’ they do and use that to come about the ‘why’ they do it. Great leaders do this in reverse, the ‘what’ they do is simply a by product of what they believe.

For me this video really struck a chord as this is something that I think about everyday. The WHY.

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