Companies and businesses have been using media monitoring services for many years to monitor what is being said about their brand and also their competitors across various media including print, TV, radio and online. Many companies are lucky enough to have the budget to employ Social Media Managers and Social Media Specialists. Their role is to keep an eye on what is being said about their brand and to interact with both existing clients and prospective clients on social networking sites such as Twitter, Facebook, LinkedIn, blogs and forums.
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This is an excellent because you are being proactive about your brand and you can expand both your client base and online presence by doing so. Many SME’s and even corporate clients can’t justify the expense of employing someone to monitor these networks and this is where they can use Google Alerts.
Let Google Alerts monitor your brand online!
Google Alerts is a tool that any user with an active Google Account can use to monitor keyphrases on a daily, weekly or an as-it-happens basis. Essentially Google Alerts lets you know of any mentions of keywords or brand names that have been mentioned as they are indexed (crawled by the Googlebot).
Why not spend a couple of minutes setting up a few alerts for your business? You could use Google Alerts to monitor the following items:
Interacting with people online is vital for your business and it will help increase your online presence. Be prepared to encounter both positive and negative feedback. Simple things such as thanking followers on Twitter and fans on Facebook, helping a customer with an issue about your brand, answering questions about your business all make your company more approachable, more human and more transparent. Your existing clients will love it and you’ll increase sales and get more mentions online.