People don’t buy WHAT you do, they buy WHY you do it.

I just came across this video on TED and felt compelled to share it. TED is a fantastic resource for inspiring talks from everyone from Bill Gates to Al Gore.

In the presentation Simon Sinek goes on to explain what it is that makes a truly inspiring leader different from everyone else. The main ‘premise’ he states is that most people in their every day lives start with the ‘what’ they do and use that to come about the ‘why’ they do it. Great leaders do this in reverse, the ‘what’ they do is simply a by product of what they believe.

For me this video really struck a chord as this is something that I think about everyday. The WHY.

There are are a million Web Design companies out there, yet every time I speak with a client, more and more I am told that their previous web designers just didn’t ‘get’ what they wanted. For me, a company website has to be an extension of the company, in most cases it may be the only interaction your customers have with you before choosing whether they wish to do business with you. So for me, I’m not build a website, I’m building your business with you.

Simon goes into some great examples from history.

I highly recommend every business owner owner out there to take the 18mins and watch this truly insiring video below.