Social media has become a selling force for the marketing world and marketers are taking a great advantage of it. Recent survey shows that about 75% of sales and purchase decisions are done through social media evaluations in one way or the other. Even the way we do business and maintain customer relationship has changed drastically within the last few years all because of social media. The traditional way of selling both offline and online has changed from email marketing, networking, phone calls and face to face discussions to almost complete social media selling. That been said doesn’t mean our traditional ways of selling are no longer good or in use but, we rather make better use of them combining social media selling information and experiments to grow sales using social media.
Growing sales using social media
Social media selling is simple but a tactical way of reaching your audience based on their demographics and at the right time through the right source depending on the most popular social media channel your local or global audience are using at a particular time. Properly using your networks on LinkedIn, Google+, Twitter, and other social networks, you will be able to easily identify potential prospects, then gain intelligence on your audience needs and challenges, and then leverage this knowledge. This valuable information will make a way for you to engage them in conversation that will give you the opportunity to email, call or even meet them in person and present your offers to them. It is no news that the potentials social media have help marketers uncover new selling opportunities and also develop the existing business relationships that leads them to grow sales using social media.
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