It’s the popular Swiss athletic brand known for its distinctive hollow-pod soles and the sensation of ‘running on clouds’.
Chances are if you know anything about running and exercise, you’ll have come across On.
Started in Zurich, Switzerland, in 2010 by retired professional triathlete Olivier Bernhard, David Allemann, and Caspar Coppetti, On prioritises innovative, performance-driven designs — and it’s beloved by everyone from Roger Federer, who is now a co-owner and shareholder, to men and women the world over.
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Now, the iconic store has officially landed in Sydney, with its first local store opening in Bondi Westfield, Sydney.
The Sydney store is the newest addition to On’s rapidly expanding global retail portfolio, marking the brand’s second store in Australia, bringing its retail footprint to more than 70 stores worldwide.
But this isn’t just another activewear and footwear store opening.
On say that the store’s launch will bring Swiss performance to the heart of the city’s running community.
The Bondi store features a full assortment of On footwear, apparel and accessories for running, training, tennis, outdoor and all-day lifestyle activities. Across approximately 493 square metres, the space brings together On’s latest performance innovations and purposefully designed products in one central space, allowing customers to discover the brand.
Not only this, but it has been inspired by Bondi’s iconic coastal running routes.
From the scenic Bondi to Coogee walk to the expansive Bondi to Manly Ultra run, natural textures and materiality from Sydney’s shoreline are reinterpreted throughout the store in a palette of subdued sandy tones, muted greens and off-whites, reflecting the ocean, sky and local coastal terrain.
Organic seating forms are drawn from the rock formations and Hawkesbury Sandstone that defi ne Sydney’s coastal landscape, while sleek aluminium surfaces contrast with textured, matte finishes.
The space features locally sourced floor tiles, wall textured concrete and molded panels, while a gradient-painted wall created by Australian paint specialists Pretty in Paint Australia, adds another layer of movement and colour that echoes the changing tones of the Australian coast.
The result is a grounded and tactile space that reflects the raw beauty and quiet strength of Bondi’s outdoor lifestyle culture, bringing the essence of the Sydney landscape and On’s brand ethos into the heart of the retail experience.
“Bondi is a place where movement and the outdoors are naturally a part of everyday life,” says Lauren Portelli, Commercial Director Oceania at On.
“We wake up at sunrise for our iconic coastal life, from runs and walks to the amazing community that surrounds us. It’s a place that feels deeply connected to what On stands for.
“We’re excited to put some Swiss roots down in Bondi and create a space that reflects the charm of Bondi and shares latest performance innovations to the local Sydney community.”
And it’s likely to prove a big hit in a community that just loves to move.
In a world where we are all looking for outfits that will carry us from our run to a coffee afterwards and picking up the kids from school, On’s designs are wear-everywhere, performance-focused but also flattering.
The Bondi Westfield store is open now. For more information, head here.
Seven of the best On buys to kick-start your addiction
1. Performance Volt Vest, $230
2. Performance Volt Jacket, $250
6. Performance Tights Short, $95
