There are few bags as iconic than Longchamp’s Pliage bag.
The foldable bag by the Parisien brand sells 10 styles every minute across the globe, spotted on the shoulders of countless celebs and fashion girls.
Loved for its lightweight design that can hold a surprising amount of essentials, it has a comfortable shoulder handle that proves handy for running errands, heading to the office, and even travelling.
Know the news with the 7NEWS app: Download today
The Pliage has seen various iterations over the years, including the option to personalise your very own shoulder or travel bag, adding initals and customising hardware.
Sending shoppers into a frenzy, this feature is usually online-only, but Melbournians are in for a treat.
Until October 21, Longchamp My Pliage Pop-Up will be in full swing at Chadstone Shopping Centre, giving shoppers the chance to create a bespoke design, then handcrafted to order in the brand’s French atelier.

At the pop up, shoppers can treat themselves to a fully personalised experience.
It starts with choosing between two classic sizes – the shoulder bag, or larger travel size for overnighters.
Then the body colour, choosing between 15 shades.
You can then go on to add patterns and initials, even customising the trim of a bag.
As for the hardware, there’s an option of black, gold or nickel, plus adding a stamp below the handle with a word or initials, up to nine characters long.
There’s even a “hidden” personalisation on the inside pocket making waves online.
Meaning you could type something sentimental or meaningful like a favourite quote or a text message to the inside of the bag, where only you will see it.

Personalising the iconic canvas Pliage bag is proving popular among shoppers.
Even Meghan Markle was spotted with the initials “DS” written on her bag. She opted for the larger travel size with cobalt blue letters on a navy body.
Longchamp’s My Pliage Pop-Up is currently underway, offering Aussies the chance to create their own bags at Chadstone Shopping Centre.
The iconic personalisation service comes to life, allowing you to create a unique bag for yourself or someone special.
But hurry, the pop-up is only open until October 27.
For more information, head to the Longchamp website here.



